Fans of Vikings and Vikings: Valhalla have been hungry for more Norse drama, and now their wait is almost over. Amazon Prime Video has greenlit a brand-new series, Bloodaxe, set to bring one of history’s most notorious Viking rulers to life: Eric Haraldsson, better known as Eric Bloodaxe.

From the Creator of Vikings

The series comes from none other than Michael Hirst, the creator and writer behind Vikings, joined this time by his son, Horatio Hirst. Together, they promise to deliver a fresh standalone story that will capture the grit, passion, and intrigue of the Viking Age while expanding on the saga-style storytelling fans love.

Who Was Eric Bloodaxe?

Eric Bloodaxe was the son of Norway’s first king, Harald Fairhair, and earned his bloody nickname through both battle and betrayal. He even had a early-medieval silver penny named after him (as seen here).

The series will follow Eric’s turbulent path to power, his rivalry with his younger half-brother Haakon the Good, and his legendary partnership with his wife, Gunnhild, Mother of Kings. Expect a tale full of political scheming, family rivalries, brutal warfare, and the struggle to control a fractured kingdom.

Cast and Characters

• Xavier Molyneux stars as Eric Bloodaxe

• Jessica Madsen portrays Gunnhild

• Levi Miller takes on Haakon the Good

• Additional cast includes Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen.

This powerhouse lineup brings both fresh faces and seasoned talent to the screen, promising layered performances in a world torn between loyalty and ambition.

Filming and Release

Production is underway in Ireland and Iceland, locations known for their rugged, dramatic landscapes that perfectly capture the Viking spirit. While no exact premiere date has been confirmed, Bloodaxe is expected to debut in 2026 on Prime Video.

Featured Jewelry (we know the jeweler!)

Our good friend, jeweler extraordinaire, Danny Henson designed much of the jewelry used in the first two series and was invited again to provide jewelry for this third series. To see some of his designed jewelry items used in the original series, click here.

What to Expect

If Hirst’s past work is any indication, fans can anticipate:

• Sweeping battle scenes and fierce rivalries

• Family betrayal, political alliances, and power struggles

• A mix of historical grounding with mythic touches, including characters like the Seer who may offer eerie glimpses of fate

While Bloodaxe isn’t a direct sequel to Vikings or Valhalla, it shares their DNA — and will no doubt appeal to both long-time fans and newcomers.

Why It Matters

Eric Bloodaxe’s saga is one of the most dramatic in Norse history, and his partnership with Gunnhild makes for a story as much about power and legacy as about love and survival. With Michael Hirst returning to the Viking world, Bloodaxe is set to become the next must-watch historical drama for anyone fascinated by Norse culture, politics, and myth.

✨ Keep an eye out for more updates on Bloodaxe. Until then, it might be the perfect time to revisit Vikings or Valhalla and get ready for the bloody battles and high drama yet to come.

Image sources: Wikipedia.